Welcome to the Bear Market Leaders Newsletter!

BML #101: What is a Bear Market Leader?

Welcome to Bear Market Leaders! I’m John Canetta, and I’m thrilled to have you here.

Thank you for joining us. You’re now on the list and will start receiving the Bear Market Leaders newsletter every Thursday.

My aim is straightforward: to help you elevate your life from good to great as an entrepreneur, especially if you manage multiple businesses.

Even if you’re running just one, the insights here will be valuable—because every business has many sides to it.

Let’s skip the long introductions and get straight to the point.

The Entrepreneurial Journey: A Balancing Act

Being a business owner—whether you call yourself an entrepreneur, founder, or CEO—is a constant balancing act.

Picture yourself standing with one foot on a beautiful beach and the other on the edge of a deep cliff.

On the right side, you’re gazing at the beach with a big smile, enjoying the successes and the rewards of your hard work.

On the other, your focus is sharp, staring at the cliff, aware of the challenges and uncertainties that lie ahead.

You know the future is promised to no one.

This duality—embracing the rewards of your hard work of today while being acutely aware of the uncertainties of tomorrow—is the life of a successful business owner.

This is the life of a successful business owner.

It’s the reality of a Bear Market Leader.

Again, tomorrow is promised to no one.

That’s the journey we are all taking.

Note: After your done reading, if you found it thought-providing taking 3 minutes and think about it. Call a colleague. Shoot me a message. I love this stuff.

Trust me, I won’t pepper you with crap. I love ideating and letting my brain simmer on problems.

A little housekeeping notes…

1. Where can you find me…

I keep it simple. I try to avoid ‘artificial distractions’ so I’m active on only two platforms: this newsletter and LinkedIn.

Connect with me on LinkedIn: John Canetta

2. Ensuring My Emails Reach Your Inbox

Make sure my emails don’t get lost. Here’s how:

Gmail users:

On desktop, drag this email into your Primary tab. On mobile, tap the three dots in the top right corner, select “Move To,” then “Primary.”

Apple Mail users:

Tap my email address at the top of this message (next to the “From” field) and choose “Add to Contacts” or “Add to VIPs.”

Outlook users:

Click the banner at the top of this message that says “Click here to download pictures” and select “Add Sender to Safe Senders list.”

Thanks for joining Bear Market Leaders. We’re in this together, navigating the ups and downs of entrepreneurship. Let’s keep moving forward.

All for now.