All Real Businesses with Major Pains
Problem: All four businesses were leaking cash—even the successful ones. The lack of financial clarity across each business, and within every department, resulted in a lack of focus and hindered growth-they were stuck in chaos.
The Gap we Fixed:
1. We focused solely on the most successful company.
2. We identified and resolved cash leaks within 5 months.
3. We redirected resources to high-impact profit levers and increased fees.
Results:
A seasoned entrepreneur of over 40 years summed it up perfectly: "This is the best cash position I've seen in over a decade." As for the fee increase, not a single client mentioned it—resulting in pure profit.
Problem: Operational Inefficiencies: Rapid growth without business systems and cash flow management lead to purchasing failures. In addition, successful products positions were not defended and competition crushed sales.
The Gap we Fixed:
1. They were "outsource happy". Too many key components to their marketing and operational teams were outsourced. We brought it in-house.
2. Player Development: created new playbooks and so the product and marketing teams could optimize for KPI's. Their team simply needed confidence and an optimized playbook.
3. We developed playbooks for product positioning in a highly competitive market (because what market isn’t?), which protected our market share and strengthened our brand.
Results: 44% Drop in Operational Expenses which equated to an increase of $900K in the owners personal net worth.
Problem: All three of their key levers—Products, Sales & Marketing, and Operations—were dysfunctional. On top of that, they were entering a new sales channel they knew nothing about.
The Gap we fixed:
1. The company had no online marketing strategy. We updated the website UX & CRO.
2. Player development for marketing campaigns builds-outs and optimizations. Category and market research.
3. Product-Market-Fit: find what the customers are looking for then provide them those products.
Results: Year over Year Revenue increased by 10.7X. You read that correctly.
Problem: Technology was not maintained. Team members worked remotely and lacked-focus (aka-got lazy). Owners felt hand-cuffed to lead technologists.
The Gap we fixed:
1. Conducted a full technology audit and brought in contractors to explore options for a major migration. Uncovered revenue loss caused by under-invoicing.
2. Completed thorough cost-benefit analysis of migration. Successful platform migration.
3. Sales and Marketing: After successfully migrating to a more efficient and cost-effective platform, the owner gained clarity and control.
Results: They were able to correctly charge their customers. More than anything, the owner had freedom and was now in control of his company. Still the best compliment I've heard ever, "I was exhausted and you gave me my life back."
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